Why Are Roku TVs So Cheap? (Explained With Reasons)

Roku TVs have been gaining in popularity in recent years, thanks to their affordable prices and easy-to-use interface. Many people wonder why Roku TVs are so cheap compared to other television brands on the market.

In this article, we will explore the reasons behind the affordability of Roku TVs.

1) Partnership In Manufacturing

One of the primary reasons for the low cost of Roku TVs is the fact that they do not manufacture the televisions themselves. Instead, Roku partners with TV manufacturers such as TCL, Hisense, and Insignia to produce Roku TVs.

This partnership allows Roku to focus on creating software and developing its platform while leaving the hardware manufacturing to its partners. By doing so, Roku can keep its costs low and pass on the savings to consumers.

2) Simplicity In Features

Another factor contributing to the low cost of Roku TVs is their simplicity. Unlike other brands, Roku TVs do not come with a lot of bells and whistles, such as voice recognition, touch screens, and smart home integration.

Instead, Roku TVs focus on providing a seamless streaming experience, which is why the company invests heavily in developing its software and user interface. This strategy allows Roku to keep its costs low by avoiding the need for expensive hardware components, resulting in a more affordable product for consumers.

3) Business Model Of The Company

Furthermore, Roku’s business model revolves around generating revenue from its platform rather than hardware sales. Roku offers its platform to various TV manufacturers, who pay a licensing fee to use the software on their devices.

In return, Roku gains access to a large customer base and generates revenue from advertising, content distribution, and subscriptions. By focusing on software, Roku can continue to innovate and improve its platform without worrying about the high cost of hardware production.

4) Wide Range Of Choices Available

Another reason for the affordability of Roku TVs is the company’s focus on offering a wide range of choices to consumers.

Unlike other TV brands that only offer a few models at different price points, Roku partners with several manufacturers to provide a variety of options that cater to different budgets and preferences. This approach allows consumers to choose a Roku TV that fits their needs without breaking the bank.

5) Power Efficiency Of Products

In addition, Roku TVs are not only affordable but also efficient. They consume less power than other brands, resulting in lower energy bills for consumers.

This energy efficiency is due to the fact that Roku TVs do not require a lot of power to run their simple user interface and streaming features. Therefore, consumers can save money on both the upfront cost of the TV and their monthly energy bills.

6) Reliable And Competitive Prices

Lastly, Roku TVs offer a high value proposition for their price. They may not have all the latest features, but they provide a reliable and easy-to-use platform for streaming content.

With Roku TVs, consumers get access to over 500,000 movies and TV episodes from various streaming services, including Netflix, Hulu, Amazon Prime Video, and Disney+. Additionally, Roku TVs support 4K and HDR content, providing an excellent viewing experience at an affordable price.


In conclusion, the affordability of Roku TVs is due to a combination of factors, including their partnership with TV manufacturers, simplicity in design, focus on software, wide range of options, energy efficiency, and high value proposition.

By prioritizing the streaming experience over hardware features and leveraging partnerships with multiple manufacturers, Roku can offer consumers a cost-effective alternative to other TV brands.

As the demand for streaming services continues to grow, Roku TVs are likely to remain a popular and affordable option for consumers.

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